Starbucks and McDonald’s: The World Domination


Starbucks Coffee and McDonald’s are two of the most famous coffee shops and fast food chains in the world respectively. The two companies are two of the most famous transnational companies that dominate different countries. Starbucks Coffee is known for its Arabica coffee beans while McDonald’s is known for its hamburger and fries. The map above shows the worldwide location of both companies as well as the sources of Starbucks’ products and the amount of Mcdonald’s sales compared to other fast food chains. The map is made by the Princeton.edu and its objective is to show the worldwide distribution of the stores of both companies.

As illustrated in the map, a single cup of Starbucks coffee depends in as much as 19 countries. Its products come from different  countries which offer the best quality of goods that the company can provide to its customers. The increasing trend of the branches of the two companies can be directly seen from the map because of the graduated symbols indicating the numbers of branches per country.

It is very interesting to know the countries in which the Starbucks coffee gets its products as well as its shops’ global distribution. Same thing as well with McDonald’s. The map also gives additional information at the bottom part for example. There is a graph indicating the growth of the number of Starbucks which shows the drastic increase between the years 1999-2003. The graduated symbol used in the McDonald’s global distribution of shops indicates that it has the most number of shops in the United States as well in the European region.

The target audience of the map is the customers of the two companies. The maps are probably produced in order for the customers to appreciate the products being sold by the two companies. The fact that the source of Starbucks coffee products are mapped will make its customers more appreciative of the coffee that they are drinking because it depended from 19 countries just to produce that single cup.

The map effectively conveyed information that is needed in fulfilling its objectives. It also provided additional information that will make the user fully understand the information being given. The map can be improved by using a different representation for the shops of McDonald’s because the symbols already covered the land itself and it cannot be fully understood.

2 comments on “Starbucks and McDonald’s: The World Domination

  1. Choice of Maps – it would be more proper if they used dot-density map to properly show the distribution of stores. A pentad-line chart can also be displayed in the map to indicate the increase of stores every five years. An example of line chart on a map is provided link below.

    http://www.google.com.ph/imgres?q=line+chart+map&um=1&hl=tl&sa=N&rlz=1C1CHLW_enPH474PH475&biw=1280&bih=666&tbm=isch&tbnid=cYUZHpSA904KVM:&imgrefurl=http://www.groundwatersoftware.com/map_viewer.htm&docid=17lsxr0KZqhh3M&imgurl=http://www.groundwatersoftware.com/media/MapVBarMap.gif&w=433&h=396&ei=khJoT4X7C-PjmAWWkrmACQ&zoom=1

    Writing Style – encourages reader to read from start to finish.

    Substance and Relevance – Should I be a coffee drinker or fast-food consumer, I would love to know that I am helping to boost the economy of other countries. I think this is especially relevant to those kind of people.

    “As illustrated in the map, a single cup of Starbucks coffee depends in as much as 19 countries. Its products come from different countries which offer the best quality of goods that the company can provide to its customers… The fact that the source of Starbucks coffee products are mapped will make its customers more appreciative of the coffee that they are drinking because it depended from 19 countries just to produce that single cup.”

    All arrow sources lead to a single cup of coffee but the map does not show that “Its products come from different countries which offer the best quality of goods that the company can provide to its customers.” It just says 19 countries. No source (of raw material, I assume) is indicated. End of story.

    I would love to see how you make your maps one day. A cartographer’s identity is how he shows information on a map. Good luck!

  2. Choice of Maps- I definitely agree sir that the cartographer of the map should have used dot-density in order to show the distribution of the stores. Thank you also for suggesting the increase of stores every five years. That additional information will help the readers to understand the information more.

    with regards to the source of raw materials for their products, I assumed that the arrows were the source of the raw materials. Thank you for pointing that out. I definitely agree that the arrows does not totally indicate that those areas are the sources of the raw materials.

    Thank you sir for the comment.

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